Enjoy 15% off all teas!

Welcome to Arbutus Unedo Hub

Long before global herbal trends and digital wellness, there was a quiet evergreen growing on windswept coasts and sunlit Mediterranean hills.
Its bark was red and peeling like ancient parchment, its fruits glowing with the color of autumn embers.
Locals called it the strawberry tree, botanists named it Arbutus unedo, and poets saw it as a symbol of balance between wildness and endurance.

For centuries, this humble tree stood as a silent witness to changing civilizations — from the stone terraces of Greece and the monasteries of Ireland to the olive groves of Portugal and the cork forests of Spain.
It was there when herbalists gathered leaves for teas that soothed fevers, and when farmers distilled its fruits into the fiery Medronho liqueur that warmed cold winters.

Then, as time moved toward industrial agriculture and convenience, Arbutus unedo faded from memory — a forgotten legend in the forest.

A Forgotten Tree, A Timeless Story

The Rediscovery: Tradition & Science

The 21st century brought an unexpected turn.
As people sought natural wellness, climate resilience, and authentic heritage, they began looking back — and found Arbutus unedo waiting.

Scientists uncovered its powerful antioxidants, anti-inflammatory properties, and unique phytochemicals.
Foragers rediscovered it on Mediterranean slopes.
Gardeners noticed its hardiness and beauty — evergreen leaves, white bell-shaped flowers, and crimson fruits glowing even in winter.

What was once folklore became verified knowledge; what was once local became global inspiration.

Our Mission: To Reconnect the World with an Ancient Evergreen

Arbutus Unedo Hub was born from a simple belief:
that wisdom grows where roots run deep.

Our mission is to bring this extraordinary tree — its stories, science, and sustainable uses — back into the world’s consciousness.
We unite researchers, farmers, artisans, herbalists, and nature lovers under one canopy of shared curiosity and respect for the living Earth.

Here, you can:

Learn the history and botany of the Irish strawberry tree
Explore its healing benefits and herbal traditions
Discover foraging and cultivation guides to grow your own
Taste its authentic teas, jams, and extracts
Join a global community of eco-conscious explorers
More Than a Plant — A Living Symbol of Harmony
Arbutus unedo stands at the intersection of science and soul.
It teaches us patience, as it grows slowly and flowers when others rest.
It teaches us harmony, thriving in diverse climates from Irish coasts to Moroccan hills.
And it teaches us renewal — shedding bark, bearing fruit, and blooming all at once, a living metaphor for resilience and transformation.
When you walk beneath an Arbutus tree, you are standing under centuries of wisdom.
Its presence whispers: balance with nature is not lost — it is waiting to be remembered.
The Future We’re Growing
At Arbutus Unedo Hub, we envision more than a website — we are cultivating a movement of reconnection.
Through education, ethical commerce, and creative collaboration, we aim to:
- Support small Mediterranean farms and wild-harvesters
- Encourage regenerative cultivation in urban and rural gardens
- Promote sustainable herbal practices
- Inspire creators, chefs, and educators to integrate this evergreen into their crafts
Every article we publish, every product we offer, every story we share serves one purpose:
to let the world fall in love again with the Irish strawberry tree.
Join the Journey
Whether you are a gardener, herbalist, scientist, or simply someone seeking balance, the story of Arbutus unedo welcomes you.
Together, we can celebrate a plant that refuses to be forgotten — and build a greener, wiser, more connected future rooted in ancient beauty.